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How to Market to a Target Audience

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Get this wrong and your whole business will likely crumble! Here’s the question. Who do you intend to serve in your business? Please don’t say – “everyone” or “anybody with a pulse.”  That’s a sure recipe for disaster! — It’s essential to learn how to market to a target audience. This article highlights five best practices for target audience marketing. The practices … [Read more...] about How to Market to a Target Audience

5 Ways to Improve Your Social Media Presence

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Social media has become practically unavoidable. It seems like every single brand today has at least one social media profile. However, out of all those brands, how many of them have an active social media presence? How many of them are simply there? How many of them post random links at random times, name-drop famous brands or spam the living hell out of their … [Read more...] about 5 Ways to Improve Your Social Media Presence

How to Use Instagram to Market Your Products

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Do you want to put your products out there? Why not settle for this magic spell called Instagram, and create a business account. You see, Instagram has 1 billion active users and a whopping 500 million of them access the platform daily. Indeed, putting your business in front of this audience is a gateway to a successful business and earning many Instagram followers. Side … [Read more...] about How to Use Instagram to Market Your Products